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Yusion

Package design for beverage 

 

 

Yusion embodies innovation by blending the exquisite sweetness of premium Shatian pomelo with the vibrant zest of yuzu. Each sip offers a refreshing and unique experience, meticulously crafted to perfection. Enjoy moments of pure delight and sophistication with every glass, celebrating craftsmanship and the joy of discovery. Bringing you the bounty of nature.

History of Yuzu Wine
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-Yuzu wine is made from fresh yuzu, rice wine, and sugar. The yuzu provides a fragrant citrus flavor, the rice wine serves as the base alcohol, and the sugar adjusts the sweetness.

-Yuzu wine, often referred to as yuzu liqueur, has its roots in East Asia, particularly in Japan and Korea, where the yuzu fruit is widely cultivated and cherished for its unique citrus flavor. Yuzu itself is believed to have been introduced to Japan from China during the Tang Dynasty (618-907 AD) and has since become an integral part of Japanese and Korean cuisine and culture.

User persona

Young professionals with disposable income and a refined taste for lifestyle and fashion. They enjoy showcasing their individuality and sophisticated taste in social settings. Additionally, food and beverage enthusiasts who are passionate about discovering new flavors and unique drinks, always seeking out innovative and exciting taste combinations.

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Keywords

Refreshing

Unique

Enjoy

Craftsmanship

Innovation

Branding Ideation and Material
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User Scenario

Unopen

Twist the handle and pull

Put the handle down

Pull the wine out

Tada!

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